Gem and Jewelry Market Trends
New trends in the colored gem markets have exciting prospects, colored diamonds and other colored gemstones are growing in interest by fashion and jewelry designers worldwide. With prospects looking good overall there are a few areas of concern that will need to be watched closely. Such as the Thailand supply market being in danger of loosing its status with the United States because of its growing economic market in the world. This could force many suppliers to move to such places as Cambodia. The pressure of a prolonged economic slowdown is also having a lasting effect on the gemstone supply markets. Competition from Sri Lanka and India continue to have some affect on the Thailand gem supply system, Vietnam has good supplies of Rubies, Sapphires and Spinel. Online and TV marketing is growing and many mid range buyers are now better informed and educated in purchasing gems, this in turn causes development of new strategies in selling the goods effectively. Watch for colored diamonds in the brown range to grow with more aggressive sales and marketing branding them with color names like cognac and champagne.
A new trend is formatting during such change. Mid-range consumers start to purchase medium priced products through platforms like home-shopping via the television marketing. It shows that demands for gems and jewelry are still high. It is a great opportunity for the large-scale market expansion. Volumes of the mid-range consumers are much bigger than solely the creme portion.
Top-end consumers have enough knowledge about the products, which makes them natural-ready buyers, so to speak. This segment will remain strong. But without doubt, mid-range customers will contribute to the majority. While the top consumers look for
investing values in luxurious products, the mid-range ones look for individualism to speak up for their self-presentations. Tones and colors have been opening up from traditional red and green to new shades like orange, yellow, mint green and pink. Fashion designers are working closely with jewelry. Trends are getting vertically integrated. Certification and traceability will get in both the supply and consumer ends, therefore, image of confidence and knowledge are key determinant in emerging markets. READ MORE…